“Saint Augustine finally has its magazine back.”
An amazing place to see and be seen. Years of stories, faces, and moments from the Nation's Oldest City — in print and online.
Yvette Monell
Yvette Monell is a creative thinker, photographer, and publishing veteran with more than 30 years of experience building brands, developing concepts, and marketing businesses across multiple industries.
Her publishing career began in 1994 as a founding partner of Pittsburgh Style Magazine, which she purchased outright in 1995. Life changes moved her to Naples, Florida, where she introduced digital photography to N — The Magazine of Naples, leading their creative team in graphic design and web marketing. In 2002, she launched the equestrian publication, Gallop Magazine.
Her passion for training and riding horses eventually brought her to Saint Augustine as a Stable Manager & Trainer. She'd never heard of the city — and the moment she arrived; she went looking for the local's magazine to learn about her new hometown. There wasn't one. So, she left the stable, leased an apartment on King Street, and launched Old City Life Magazine in 2006.
Later she opened 233 West King Gallery & Studio — the magazine's home base and a vibrant creative space featuring monthly exhibitions of emerging photographers and established local and regional artists. She sold OCL in 2013.
Two years after the finalization of a non-compete agreement she reemerged to create St Augustine Magazine (SAM). The community who knew her branded her "Old City Yvette" — and that became the catalyst for the name change to Old City Magazine.
After a health-related pause, Yvette relaunched her Events St Augustine bi-weekly email blast and is now bringing back the publication — reborn as Old City Magazine — in a digital-first format with print issues for the readers who will hold their copies close, while a younger generation discovers what it feels like to sit back with an enjoyable read.
Saint Augustine finally has its magazine back.
Things People Say
What the Community Says
“Dear Yvette, On behalf of the Board of Directors, our membership and the local community of art enthusiasts, I want to express our sincere gratitude to you for featuring Jean Wagner Troemel on the February 2010 cover of Old City Life Magazine. The Patron’s Benefit and month-long exhibit have been a resounding success, raising thousands of dollars for our youth art programs and art access initiatives for children with special needs. Jean has been on ‘Cloud 9,’ thanks in large part to you! For the love of art and from the bottom of our hearts, we thank you!”
— Elyse Brady
Saint Augustine Art Association
“Dear Yvette, I wanted to take a moment to thank you and your staff for covering the Saint Johns County Welfare Federation’s Annual Meeting. I appreciate your taking time to photograph my family and for including an article about the event in the recent issue. I am now a subscriber to the magazine and think you’re doing a great job of covering local events and news. Thank you again for everything.”
— John D. Bailey, Sr.
The Bailey Group
“Yvette Monell has engaged the culture and historical presence of St. Augustine in her colorful and factual publications to locals and visitors alike. She’s like a sparkling gem in this City’s crown.”
— Bonnie King
Photographer
“Your photos of the First Coast Opera night were wonderful. You always make us look better than we really are. We look forward to each issue.”
— Faith Tiberio
First Coast Opera
“Yvette fills in that gap in our community — she gives events that have purpose the importance that they deserve on the printed page of magazines, websites, and other platforms. Many art organizations and other nonprofits are brought up to a higher standard because of her photography and vision.”
— Jorge El Rivera
First Coast TV / St. Augustine Tonight Show
“It is a very refreshing approach to covering life in our great county and it is produced with extreme taste and artistry. Both my wife and I truly enjoy reading it and look forward to the arrival of future editions. In this time of strife and difficulty, it is nice to know that a media outlet is still interested and focused on positive stories.”
— David B. Shoar
Former Sheriff, Saint Johns County
“Any time I know I will be working with Yvette is a happy time! Yvette is one of the most brilliant and brilliantly creative people I know and is always pleasant to work with. She always brings her professional knowhow, her creative mind, her eye for detail, and her practical insights to every project. Every time I work with Yvette it proves to be a fun, yet focused and productive, project!”
— Donna Moody Gray
Global Island Treasures
“By supporting all of our local organizations, citizens, and families you are creating a lifeline for our growing and developing community one magazine at a time. You have a gift, thank you for sharing it with us.”
— Christine Chapman
Founder, The All American Air Charitable Foundation
“Marvelous publication. You have accomplished a whole lot because you are still growing and still publishing. I know how hard it is because I have been on many start-ups over 30 years of being in the magazine business. Thank you!”
— Peter Beckenbach
Client & Reader, 30 Years in the Magazine Industry
“Dear Yvette, Thank you for the honor of being on your November cover. Diane and I are humbled by the complimentary article and look forward to our paths crossing again.”
— Pat Croce
Saint Augustine Pirate & Treasure Museum
“Not many communities are lucky enough to have a local magazine dedicated to informing and celebrating the events, activities and functions that go on year to year. Very, very few are fortunate enough to have a local magazine of the quality of Old City Life. But for me, there is nothing more fun than to see Old City Life owner and publisher Yvette Monell come breeze in to an event and start snapping pictures of everyone having a great time. Thanks Yvette for what you do for our community.”
— Joseph L. Boles Jr.
Former Mayor of Saint Augustine, Florida
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